Programmatic Solutions For Smaller Digital Budgets

Are you satisfied with your programmatic efforts?

We have found most clients with modest budgets don’t get the best outcomes from larger DSP’s. The algorithms are written for clients with large budgets. Companies with smaller budgets need to be smarter and being smarter in programmatic means finding the right impressions faster. We’ve developed that solution.

The Programmatic Solution

For Smaller Budgets

Algorithm Re-Fresh Rate: Prospero refreshes every 60-seconds, by far the industry’s leading rate – ensuring the most current data is used, while removing stale data. This feature drives everything our platform does from targeting, optimization, pricing efficiency and brand safety/fraud prevention.  This allows Prospero to find the right impressions faster and better.

Bidding System: Prospero’s real time bidding system is scalable and powerful, currently managing over 400,000 bid requests per second and responding to those requests within 50 milliseconds. Combined with the data discussed above, this ensures we are making the right connections and identifying the impressions that’ll drive performance.

Classifier: In real-time Prospero scans each impression for contextual relevancy and applies a score. If the score meets the requirements of a given campaign, and all brand safety/fraud prevention requirements are met – we’ll secure the impression. 

We access inventory from all of the major exchanges/sources; AppNexus, Rubicon, Facebook, Google, MoPub, Pubmatic, Yahoo and others using over 20,000 data sets. In multiple campaigns we’ve delivered outstanding CTR’s with strong conversion rates at CPM’s that will ensure your prosperity.

Contact us to discuss how Prospero can help optimize your marketing budget – no matter how small.